V-Series Blackwing™ Pit Crew
Integrated CRM campaigns occupy a crucial time period: the months of consideration between vehicle reveal and vehicle launch. We found a way to keep them “warm” as Cadillac launched a new vehicle every six months for two years straight through behind-the-scenes campaigns with designers and engineers. For the launch of track-capable V-Series Blackwing, our content-hungry audience needed to hear from people with their same knowledge and passion for racing. They needed a Pit Crew.
Meet the Pit Crew
The V-Series Blackwing Pit Crew campaign tells the exclusive, behind-the-scenes story of the 2022 CT4-V Blackwing and CT5-V Blackwing with the design and engineering Pit Crew who made them. The campaign consists of 6 episodic videos, a cadence of 6 emails and a corresponding landing page. To help unearth authentic vehicle facts and stories for our gearhead audience, Cadillac Racing champion Felipe Nasr hosts the interviews. The campaign was brought to life through a sports analyst type of video shoot that positioned the Pit Crew and Felipe Nasr as experts and commentators on the vehicles.
Videos
Meaning of Blackwing
Power and Aerodynamics
Control
Track Capability
