IN XT6 SECONDS

How many seconds does it take to sell you on the all-new Cadillac XT6? Only 6, of course. With our busy “active parent” audience, we knew that time is a luxury. So we served up :06 videos (XT6. 6 seconds. Get it?) in expertly crafted emails, with an accompanying landing page and social push, that helped introduce this new 7-seater SUV to a group that wants the space, the luxury and the versatility. But it was about more than delivering information — we made learning about a new SUV feel like peeking into a life well lived by focusing on human moments with a cast who could be anyone’s crew.