Cadillac Pit Crew Podcast
Based on the previous success of the V-Series Blackwing™ Pit Crew campaign, we discovered our audience craves constant adrenaline, exclusivity and behind-the-scenes content. So the Cadillac Pit Crew Podcast was born—a mini-series featuring Cadillac experts, racing celebrities and IMSA commentators, as they tell the story of the 2023 CT4-V Blackwing Track Editions and the racetracks that inspired their unique designs.
We created an integrated campaign to promote our podcast, create excitement and keep our racing-enthusiast audience informed. The campaign included an email and SMS cadence, social media content and a landing page, sharing the adrenaline inducing details of these limited-edition vehicles.
Landing Page
Social
SMS
We dropped podcast episodes early to SMS subscribers, hosting them on a ghost page only they had access to. Paired with each podcast episode was an exclusive image of the Cadillac Racing driver and their respective Track Edition. Remaining SMS touches pushed them to order.
