CELESTIQ LOOKBOOK

To provide a luxurious unboxing experience and protect this high-end keepsake, we created a modern box design with a soft top lid. Inside, there is a personal letter, welcoming our Confidants as they usher in a new automotive era with CELESTIQ. 

In order for our Confidants to easily remove the lookbook from the box and its sleeve, the box features a decorative ribbon to lift the book, and the sleeve features a “C” shaped thumb notch—inspired by the CELESTIQ wordmark. Plus, the sleeve is magnetized so future CELESTIQ lookbook volumes can be held together, creating a complete box set.  

 Once fully unpackaged, the lookbook will be displayed on a custom-made wooden stand designed to mimic CELESTIQ features. In addition, we created a belly band with instructions and illustrations explaining how to assemble it.