YOUR EV LIFE

We discovered our forward-thinking audience is more knowledgeable about electric vehicles than the average driver. So of course, they would be curious and eager to learn more about LYRIQ—our first all-electric SUV.

To help our audience overcome barriers like range and charging, we created the Your EV Life campaign to inspire, inform and convince them of the effortless and iconic lifestyle that comes with owning LYRIQ. The campaign consists of an email cadence, landing page and six educational videos showing our audience how seamlessly LYRIQ fits into their everyday lives.